Category: UNLOCKED Stories

UNLOCKED Stories: Abby Falik, Founder & CEO of Global Citizen Year

UNLOCKEDSTORIES

Ellen Fondiler: Unlocked Stories

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

A note from Ellen: I’m excited to feature this interview with Abby Falik, Founder & CEO of Global Citizen Year, a for-purpose social venture on a mission to make it normal for kids to choose a bridge year after high school: an experience that builds self-awareness, global skills and grit – the foundations for success in college, and beyond. Their core program gives high school graduates from diverse backgrounds the opportunity to spend a “bridge year” living and working in a foreign country —learning a new language, navigating a new culture, asking big questions, clarifying their life purpose, and building real-world life skills — before jumping into college.

The concept for Global Citizen Year was born out of a moment of personal frustration: Abby was looking for something like it when she graduated from high school, but she couldn’t find the right opportunity. So after a decade “becoming an expert” on the need – and promise – of a new pathway to college, she is building an organization that fills the gap in the marketplace.

If you’re curious about travel, social change, entrepreneurship, or just love stories about people who have figured out how to take big ideas and make them a reality, you’re going to love this conversation with Abby.

Read on and enjoy…


What do you do? Describe your organization?

[Abby]: I am the founder and leader of Global Citizen Year.

Our mission is to re-invent the pathway between high school and college.

The pressures today’s kids face as they are channeled along an educational conveyor belt are deeply concerning – by the time kids get to college they are more anxious, exhausted and confused than any prior generation.

What if we could change this trajectory so that today’s youth had time to pause, reflect before setting foot on a college campus? What if by the time kids got to college they weren’t burnt out, but were instead guided by burning questions about themselves, and their role in the world?

Global Citizen Year exists to make an immersive, global ‘bridge year’ before college a new rite of passage in America. Through structured training in mindfulness and authentic leadership, and 8 month immersion in communities across Asia, Africa and Latin America (where they do everything from assisting births in the Sahara to teaching English in the Amazon) we are helping young people develop the empathy, self-awareness and grit – the skills they need to know themselves, and to become impactful leaders over time.

Our organization is 5 years old. We started with 10 Fellows in our program. This year we have 100. We have 350 Alumni at 100 colleges across the country, and we know it’s working.  The next challenge – and opportunity! – is to take our proven model to scale.

How does your program, Global Citizen Year, help to solve the “What is my life purpose?!” problem that so many young people are facing?

[Abby]: We are definitely facing a crisis in this country around defining the role and value of “college.”

The price of attending college is astronomical, drop out and burn out rates are sky high, and many students (and their parents) are wondering, “Is it worth it?”

And for those who beat the odds and make it through college, the pay-off isn’t what it used to be. There’s no “guarantee” of securing a great job right after graduation — and 90% of business executives say that today’s college grads lack the values, attitudes and skills needed to lead in our global economy.

Paul Tough, a best-selling author, New York Times journalist who has taught me so much, likes to describe how our schools are teaching kids to run on treadmills, but not to climb mountains.

As the stakes get higher and the competition fiercer, ambitious students are often scrambling for goals that they don’t even have time to question.

I created the Global Citizen Year because I want to help change this trajectory.

There’s a growing awareness that today’s students need time to pause, reflect and connect — not to technology, but to something deeper — before entering college or choosing a career.

I want to help create a world where by every young person has the opportunity to approach higher education – and careers – with passion, perspective and a clear sense of purpose.

Global Citizen Year is a big, ambitious program and it is clearly born “from the heart.” How did it all begin?

[Abby]: When I finished high school, I wanted to find some kind of challenging, real-world learning experience outside of the classroom.

I called the Peace Corps, but they told me I needed a college degree in order to participate.

Frustrated, I ended up going straight to college because it didn’t seem like I had any other options outside religious or military service. I remember wondering, “Why is that?”

I think at the moment, the seeds of Global Citizen Year were planted in my mind.

Two years later I reached a similar crossroads. I was studying International Development at Stanford University, but I felt antsy and constrained by classroom learning. My classes were intellectually engaging, but I sensed that there was so much more that I could be learning out in the real world.

So, with just a backpack and the address of a friend of a friend, I left for Brazil. Finding a job, navigating a new language and building a community so far from home was the most challenging — and formative — experience of my life.

When I got back to campus, suddenly I was confident and clear on how to use my education in the context of the life I wanted to build…but I only had one year left so the clock was ticking. I remember coming back to the instinct I’d had when I was 18, “Why aren’t we encouraging kids to have these types of formative experiences before college?”

Several years later, while attending Harvard Business School, I entered the school’s annual “pitch” competition — an event where aspiring entrepreneurs pitch ideas to students, professors and investors.

I pitched the concept for Global Citizen Year — and won.

At that, moment I knew there was no turning back. This was it.

What’s the status of your program today — and what’s next?

[Abby]: Five years after running a small pilot, we’ve grown tremendously.

Today, we have a world-class program and team. We’ve received financial contributions from the Ford Foundation, the Nike Foundation, and other leading investors. We’ve created partnerships with colleges like Tufts and UNC, which now encourage — and in some cases pay — for incoming students to take a “bridge year” through Global Citizen Year before they begin college. We’re working on plans to expand those partnerships to include hundreds of schools and tens of thousands of students.

And as the momentum continues to build, the greatest thrill is knowing that we’re just beginning to hit our stride.

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These days, you don’t run Global Citizen Year all by yourself. Has it been challenging to learn how to delegate responsibilities to other team members as the program continues to grow?

[Abby]: As someone leading a team, I have learned that I can’t do everything on my own, and it’s essential to attract people who are smarter and more talented at their jobs than I ever could be.

Having the right people onboard allows me to play my role more freely and effectively. I am no longer doing our accounting, negotiating leases, managing our technology — tasks that don’t play to my strengths. I am free to do the things I am good at, and it feeds my energy and replenishes me. It makes me feel like I can keep going on my own fuel.

This might sound trite and obvious, but when you’re working alongside amazing people who do their jobs well, going to work doesn’t feel like “work”!

It feels like it’s taken a long time to get here. I wish I could have gotten here sooner — but looking back, there really aren’t any short-cuts in building a team and organization that are set up to thrive.

When you’re having a difficult, exhausting or stressful day, how do you get through it?

[Abby]: THIS kind of conversation! When I take a few moments to reconnect with the big picture — whether through an inspired conversation that gets the synapses firing, or my meditation yoga practice — that brings me back to a positive, energized place. These are my tools.

What has been the most challenging moment of your career so far? (A roadblock, rejection, scary situation, or “locked door” moment?)

[Abby]: There have been so many roadblocks and rejections along the way.

One that is forever burned in my mind was one of my very first pitch meetings for Global Citizen Year, where I presented the concept to a potential investor. Let’s just say… it did not go well. I couldn’t yet answer the investor’s questions, and I felt like I had blown it. I went home and cried that night. But the next morning I picked myself up, lifted my gaze back to the bigger picture, and kept going. As an entrepreneur, that’s just what you have to do. Keep going.

A few months later I had the opportunity reconnect with the same investor and to show him how his feedback had influenced my thinking and changed our model. By the end of the meeting, he was in – and suddenly the door I’d thought had closed, was now open.

Do you ever fantasize about having a totally different career? What would you do, in your fantasy-world?

[Abby]: I would be a yoga teacher – helping to guide students through the inner work of learning ourselves through attention and practice.

My first day of business school we did an exercise called 100 Jobs. We were given a list of 100 jobs and asked to circle 5 jobs that spoke to us. It is meant to be an intuitive process, not a logical one. The jobs I chose were venture capitalist, entrepreneur, Rabbi, high school principal, and small town mayor. It’s funny looking back on this — in many ways, my current job combines attributes from all five!

Who are your personal heroes and role models?

[Abby]: I had a coffee date recently with the founder of Pandora, Tim Westegren. Tim is this inspiring mix of crazy-brilliant and extraordinarily humble. He has accomplished so much but has a grounded patience that knows great things take time to unfold.

He reminded me that things take the time they take, and not to worry…or veer from my bigger vision. He suggested that our “best story” at Global Citizen Year is probably a few years out, and in the meantime it’s ok to say “no” to the TED talk, or to other opportunities to grow too fast or too soon. He said, “You’ll know when your clothes are too tight…that’s the moment to step on the gas…”

I feel lucky to have so many amazing role models in my life – from Wendy Kopp (the founder of Teach for America / Teach for All) to Will Kabat-Zinn (a renowned mindfulness teacher) – and I’m especially drawn to those who embody a special blend of confidence and humility and who inspire me to be my best self.

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Last but not least: What’s your biggest piece of advice for anyone who wants to do amazing work in the world, stay motivated, and unlock major doors?

[Abby]: Most of the doors that you need to “unlock” are internal ones.

Attitudes. Beliefs. Stories you tell yourself about why certain things “can’t be done” a certain way. Those are the toughest doors to unlock.

My advice is to find your inner grit, be resilient, and listen to – and really hear – feedback from people you admire and respect so that you can refine and re-work your ideas.

In the end, though, stay true to your vision, even if it’s unconventional, and even if other people don’t “get it” or immediately jump on board with their support.

Remember that nobody wants to undertake the risk of being “first” with a new concept that’s not successful yet — but everyone wants to hop on the train once it’s leaving the station.

Sometimes, you just have to make those first early moves on your own, prove that your concept is viable, build some momentum, and then in time, a growing number of supporters show up to bring you to the next level.

So, don’t be afraid to go it alone — at least at first.

If your passion is contagious, you won’t be alone forever.

Ellen Fondiler: UNLOCKED Stories

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. After getting turned down by the Peace Corps, Abby realized, “I really want to take a bridge year between high school and college to travel and gain real-life experience, but I can’t find a program that offers that. What’s up with that?” This situation frustrated her. It also planted the first seeds in her mind for the program that she would later develop: Global Citizen Year.

: Have you ever had an experience that made you think, “How come this doesn’t exist?” or “Why do people do it like this?” or “Why doesn’t anyone offer this, because I want it!” What was that situation? Is that a “gap” in the world that, someday, you’d like to fill?

2. After experiencing a stressful day at work, Abby says that yoga and meditation are two of her favorite de-compression tools.

: How do you unwind and refill your tank after a demanding day? Is it time to add some new tools to your toolkit?

3. Abby was fortunate enough to sit down with one of her personal heroes, Tim Westegren, founder of Pandora. He encouraged her to be patient with her projects and wait until the “right time” to go after certain opportunities, rather than rushing to achieve everything right this second.

: Do you have a tendency to rush-rush-rush when it comes to your goals and passions? What’s something in your life — or career — that might actually become more successful if you give it time to “ripen”?

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For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

UNLOCKED STORIES: Dave Wang

UNLOCKEDSTORIES

ELLEN_FONDILER_UNLOCKED_STORIES_DAVE_WANG

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

A note from Ellen: I’m excited to feature this interview with Dave Wang, co-founder and CEO of Striiv, Inc, a startup company that helps people to sleep better, exercise more, and stay on track with health and fitness goals.

If you’ve ever thought about launching your own business, creating an app, or developing a product that might make the world a better place, I know that Dave’s story will motivate you to keep marching. I especially love his final words of advice: “Don’t quit.” Doesn’t get much simpler than that!

Read on and enjoy…


What do you do?

[Dave]: I am the co-founder and CEO of Striiv, Inc.

We make a family of wristbands that encourage you to make healthy decisions throughout the day.

These devices link with your smartphone and can track your activity, sleep, and even give you alerts to calls, meetings, and goals you’re tracking.

My job is to make sure that we’re working strategically to bring Striiv products to as many customers as possible, have a good flow of cash coming in, and are growing a world-class team.

What were you doing before running Striiv?

[Dave]: I was heading up Marketing & Sales at a mobile gaming company called Booyah.

What is your favorite part about what you are doing now?

[Dave]: Running a startup is like carrying out dozens of experiments in real-time.

You gather as much data as you can in a very short amount of time, and with that you test multiple hypotheses along strategy, technology, management, and marketing.

Layered on top of this is a tremendous emotional and physical investment to make sure that every strategy is being carried out as effectively as possible, day in and day out.

My favorite part is seeing progress. Real progress that we can measure not only in “number of purchases,” but also in the impact we’re having on our customers’ lives.

I love to pause every so often and assess all the progress and changes that I’ve personally made — and see how that has amplified the company.

Least favorite part?

[Dave]: Trying to handle all the uncertainty and the toll it takes on my emotional and physical balance. It’s really hard when you’ve made commitments that you are struggling to hit, and when you have to make really tough decisions to keep moving forward.

When you’re having a difficult, exhausting or stressful day, how do you get through it?

[Dave]: Family. Coming home (or using my iPhone to facetime) with my wife and three kids is the ultimate decompressor after a brutal day. Knowing that there are no judgments — and just unconditional love — is incredible.

What has been the most challenging moment of your career so far?

[Dave]: The must brutal chapter of my career was the two rounds of layoffs I had to do several years ago at Striiv.

I brought in cash, hired great people, but the strategy and execution wasn’t right.

Looking at the people in the eye and letting them go was beyond painful.

The personal sense of failure and responsibility was overwhelming. On top of all of that, I had taken significant money from close friends and family that was all going down the drain. That was one of the lowest low points of my entire life.

How did you get through that “locked door” moment?

[Dave]: The thing about fear — fear of failure, fear of letting everyone down — is that it can drown you… if you let it.

During those lay offs, I almost drowned. But over time, I started to learn to swim in the fear — to control it and not let it consume me. I didn’t quit. I couldn’t quit. I stayed committed to my vision and slowly, over time, things began to tilt in the right direction.

Do you ever fantasize about having a totally different career? What would you do, in your fantasy-world?

[Dave]: In my fantasy world, I’d love to be a stand up comedian. I love being the center of attention and making people laugh!

Who are your personal heroes and role models?

[Dave]: Christopher Hitchens and Sean Carroll. Both have taken on very tough established beliefs / dogmas and have been incredible in their strategies for inspiring change.

Basically: I admire anyone who can communicate with an audience and really make those people think, “Maybe it’s time for me to behave / live / perceive the world differently.”

Inspiring people to change their minds — once their minds have already been made up — is pretty much the toughest job in the world. I have deep respect for anyone who has figured out how to do that. Inspiring positive change — on a personal and global level — is exactly what my team and I at Striiv aim to do, too.

What’s the next door that you need to unlock? (And what’s the plan?)

[Dave]: The next door for me after Striiv is a personal one.

I’m ready to dive deeper into projects that will really impact the trajectory of human society. I’m still searching for my “next chapter,” and still figuring out exactly what it’s going to look like, but I have a feeling I’ll be expanding outside of the ream of “health and wellness” gadgets into something even bigger. Stay tuned.

Last but not least: what’s your biggest piece of advice for anyone who wants to do amazing work in the world, stay motivated, and unlock major doors?

[Dave]: It won’t be easy — and you’re a lot less special than you think.

You may get really lucky and never, ever “fail,” but more likely than not you will need to experience unbelievable setbacks in order to reach great accomplishments.

Go online and find other entrepreneurs and leaders who are doing the kind of work you dream about doing — most of their stories are littered with challenges and failures.

You may experience crushing failure but you are not alone.

Don’t quit.

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. After experiencing a stressful day at work, Dave says that coming home to his family is the “ultimate decompressor.”

: How do you unwind and refill your tank after a demanding day? What’s your go-to filling station?

2. Dave knows from personal experience that fear — especially fear of disappointing people — can drown you.

: Are you painfully afraid of disappointing others? How has that held you back in the past? How do you feel about that?

3. Dave’s final words of advice are brief and to the point: “Don’t quit.”

: What is a career goal, dream, or aspiration that feels very difficult? What is the potential cost if you continue to pursue it? What is the potential cost if you give up?

ELLEN_SIGNATURE


For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

UNLOCKED Stories: Dale Franzen, Opera Singer and Executive Director

UNLOCKEDSTORIES

Ellen Fondiler: Unlocked Stories

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

A note from Ellen: I’m excited to feature this interview with Dale Franzen, a former opera singer who — after retiring from singing full time — took on an “impossible project” that nobody thought she could complete: raising millions of dollars to construct and then run a new performing arts center, and in doing so, changing the entire landscape of her community.

If you’ve got a dream or project that feels “too big” or “too hard,” I know that Dale’s story of perseverance will motivate you to keep fighting no matter what.


What do you do?

[Dale]: I recently stepped down from being the artistic director and executive director of The Broad Stage on the west side of Los Angeles. I worked there for 17 years.

Right now I am in “sabbatical mode.” Not really working. Just playing and exploring, having lunches with interesting people, and giving myself permission to slowly choose my next move.

This is the first time in my entire life where I have the luxury of not “having” to work — and I’m enjoying it to the fullest! Expanding my hat collection is a top priority right now. I’m also very into scarves and fascinators.

What were you doing before you worked at The Broad Stage?

[Dale]: I was an opera singer. I sang professionally for about 20 years.

It was an incredibly rewarding path — but also highly demanding. Long rehearsals, late nights at the theater, intense pressure, lots of traveling, and of course, time away from my family.

Being a full-time performing artist brought me intense joy for a very long time. But after having my third child, I knew it was time for a change.

I transitioned into teaching voice lessons in the music department at a local college. Working there, I met the then-president of the college, Piedad Robertson — a woman who soon became my mentor and a huge source of inspiration.

One day, Piedad invited me to come along with her on a little “field trip.” We visited the site of an elementary school that had been ruined in a recent earthquake. She told me that the college had purchased the plot of land.

She gestured at the concrete rubble and asked me, “What do you think we should build here?”

Without thinking, I blurted out, “A theater!”

She said, “Great, you do that.”

I thought she was joking but she wasn’t. She created a brand new position for me at the college — “Director of Special Projects” — and set aside a small amount of funding to set the project in motion.

As a former opera singer, I had zero experience in business, fundraising, construction, managing a team, negotiating with city councils, anything like that. But I was passionate and I had a vision — I think Piedad recognized that in me.

I was so inexperienced, I remember thinking to myself in those early stages of the project: “Well, how hard could this be?”

My lack of experience actually served as one of my greatest strengths. Because I “didn’t know” anything about how a project of this magnitude was “supposed” to go, I was free to do it my way.

It took 10 years and required unbelievable effort and conviction, but ultimately, the theater was born.

I ran the theater for 7 years after it’s completion and then decided that it was time to pass the baton on to somebody else. Every chapter comes to a natural end. When it’s time, you just know.

Ellen Fondiler: Unlocked Stories

What is your favorite part about what you are doing now?

[Dale]: I am in a beautiful free fall period where I don’t urgently “need” to work — but if I want to, I can.

I am free to reimagine my new life.

I do have a few projects lined up for the future, though, including co-producing an original musical called Hadestown, based on the Greek myth of Orpheus in the Underworld. It will debut in NYC in spring 2016. The music is phenomenal and I can’t wait to see it all come together!

What is your least favorite part about what you do?

[Dale]: In terms of running a theater: contracts, legal stuff, long boring meetings, procedures and processes. Anything involving “red tape.”

I am a “throw out the rulebook” kind of person, and when you’re working in a team environment within a large organization, like a college, that attitude can sometimes be problematic! Ha!

When you’re having a difficult or stressful day, how do you get through it?

[Dale]:Chocolate. Cup of tea. Walking. Yoga. Swimming in the ocean. Laughing with my kids or friends. Sex. Cuddling. Hot tubs. Massage. I also “self-medicate” with lots of lots of Grey’s Anatomy and Scandal. I talk about my favorite TV characters’ lives like they are real people. My husband calls them my “special friends.”

What has been the most challenging moment of your career so far?

[Dale]: When I was in the process of building The Broad Stage, we had over forty neighborhood meetings that were grueling, exhausting and very draining.

Even though we had a beautiful vision — to build a theater — a lot of local residents were violently opposed to the idea and had a LOT of opinions to voice.

I still remember one meeting where a local resident said something to me that was so offensive, so cruel and inappropriate, I actually broke down in tears.

But I survived and I learned several important lessons.

One: I am very good at some things, others not so much. So I had other people on my team handle those neighborhood meetings after I attended the first five or so.

Two: it’s important to listen to people’s opinions even if they are difficult to hear. By honoring our local residents and taking the time to listen to everyone’s thoughts on the project, we earned their trust and respect.

Who are your personal heroes and role models?

[Dale]: Eleanor Roosevelt

Isadora Duncan

Josephine de Beauharnais

Oscar Wilde

Nelson Mandela

My aunt Mimi

Winston Churchill

Each of these people overcame great personal, societal or political difficulties with originality and aplomb. Love that word: aplomb!

How do you get through “locked door” moments where you feel completely frustrated or stuck?

[Dale]: Go to sleep. Dream on it. Ask my husband and children and five trusted folks for their input. Look for a sideways solution — always remember that the ideal solution might not be obvious. Breathe. Tell a joke. Watch Outlander!

Last but not least: What’s your advice for anyone who wants to do amazing work in the world, stay motivated, and unlock major doors?

[Dale]: Always have a snack and a wrap. You might get hungry or chilly!

Take naps and get enough sleep.

Tend your body and soul first. If you’re exhausted, sick or unhappy, then it will always be a struggle to move your projects forward.

Take time to be alone and quiet for part of each day, sitting or walking, doing nothing, not multi tasking.

Listen to music. Look at great art. Spend time in nature.

LOVE deeply and without hesitation.

Have a partner, children and a few good pals.

That’s enough.

Ellen Fondiler: Unlocked Stories

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. Dale worked as a professional opera singer for 20 years — but after having her third child, she started to feel like it was time to transition into something new.

: Have you ever had a little whisper inside of you saying, “It’s time for a change”? Do you feel that way right now? What’s driving your desire to make a change?

2. When Dale took on the task of building a new theater, she was inexperienced and had no idea how difficult the project would be. But her lack of experience actually proved to be a blessing — she was free to make up the rules as she went along.

: Can you remember a time in your life where you had to “dive in” and “figure it out” as you went along? How did that feel? What was the end result?

3. Dale reminds us: “Tend your body and soul first. If you’re exhausted, sick or unhappy, then it will always be a struggle to move your projects forward.”

: What is one way you could give your body and soul some extra TLC today?

ELLEN_SIGNATURE


For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

UNLOCKED Stories: Brandon Weeks, Pastry Chef and Entrepreneur

UNLOCKEDSTORIES

Ellen Fondiler | Unlocked Stories: Brandon Weeks

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

A note from Ellen: I’m excited to feature this interview with Brandon Weeks, a pastry chef and entrepreneur based in Portland, Oregon.

He’s in the process of doing something that thousands of people dream about: opening up his own restaurant. He’s got a great story — and some sound advice on what it takes to get big things done.

Read on… and try not to drool on your screen!


What do you do?

[Brandon]: I’m a pastry chef. I currently work in a restaurant where I handle the dessert menu, breads, pastries and cheese plates.

My dream — which I am pursuing right now — is to run my own sexy shop specializing in ice cream and hot donuts. Like a “treat lounge.” It’s going to be called: Hunnymilk.

You’re about to do something that thousands — if not millions — of people dream about: start your own business! Where did the original idea for your ice cream and donut “treat lounge” come from?

[Brandon]: I’ve always had a huge sweet tooth — ever since I was a little kid. When mom would bring home a big tub of ice cream for me and my brothers and sisters to eat, that was always the happiest day of the week!

Sweets just make people happy. But as a chef, I’ve noticed that many desserts are prepared really poorly — made with low-quality ingredients, fruits that are out of season, bad oil for deep frying, or served when they’re not at peak temperature.

It always makes me so disappointed to bite into a treat that’s just… mediocre. Especially when — with just a few upgrades — it could taste so much better!

About six years ago, I wrote the original menu for the treat lounge of my dreams, but didn’t take it any further. After selling off my egg farm — a side-business that I ran for a couple years — last year, I was left with much more free time to re-focus on the treat lounge concept.

During a picnic in the park with my girlfriend, we sat down and came up with fun names for all of the potential ice creams — silly and sexy names like Brunch, Girl Talk, Man Cave and Morning After. Seeing the newly-written menu down on paper re-invigorated my excitement for the project.

I started experimenting with new flavors, frying up new creations, photographing everything… and got things back in motion!

EEllen Fondiler | Unlocked Stories: Brandon Weeks

What were you doing before you worked as a chef?

[Brandon]: Before I decided to take the plunge and enroll in culinary school, I was young and a bit of a vagabond. I remember fun times working as a street performing juggler, and gross times working as a pest control technician.

I wasn’t one of those people who grew up cooking at grandma’s knee. The honest truth is that I saw a TV commercial advertising a local culinary school program, and I figured, “Sure, why not?”

My career started as a whim, but I learned to love food and became more and more obsessed with food and cooking as I went along.

I feel lucky to have found a career I love, working with my hands, and making people happy!

Like many entrepreneurs, your biggest struggle in getting Hunnymilk off the ground has been getting funding to open the first shop. That’s a major “locked door.” How did you open it?

[Brandon]: Getting my dream off the ground requires a good bit of startup capital. I had intended to finance it through a traditional business loan, which can be a long, tedious process.

I’d heard about the website Kickstarter, a cool crowd-funding resource, so I decided to give it a shot before going forward with the bank loan.

Ellen Fondiler | Unlocked Stories: Brandon Weeks

Putting together a Kickstarter campaign forced me to really evaluate and refine my menu and concept. I built a website with a full photo gallery, developed and tested dozens of new recipes — essentially writing half a cookbook. This was an extremely important exercise in clarifying what, exactly, I wanted my future business to be.

The bad news is that I didn’t reach my intended fundraising goal. However, about two days into my campaign, I attracted the attention of an investor who just happened to come across my Kickstarter page. He liked my concept, wrote to me, we met several times, and now… we’re taking it all the way!

In the end, Kickstarter did help me to get the funding I needed — just not in the way I expected!

I now have a very business-savvy partner who is just as passionate about opening Hunnymilk as I am, and who can offer great insights, financial support, networking abilities, and be an overall great asset to what I’m trying to build.

What’s next for you — and when can I come to Portland to eat one of your treats?

[Brandon]: I’m now on the path of living the “American Dream,” in a sense — opening my own business and pursuing my own path. That in itself is pretty exciting, but I know this is only just the beginning.

There is still a ton of work to do just to get my first shop fully operational, and even more work to become successful and ultimately grow and expand into other locations and cities.

I am currently negotiating a lease on a location for the first Hunnymilk shop — which is very exciting. Now all that’s left is finalizing the terms, hiring an architect, and building it out!

I can’t wait to see it take shape and come to life. If all goes well, we should be up and running just as the weather here in Portland turns warm, sunny and ice-creamy: in late spring 2015.

Lastly: What’s your biggest piece of advice for anyone who wants to stay motivated, do amazing work and unlock major doors?

[Brandon]: Take daily action.

Until there’s commitment, there is hesitation.

Once you decide what path you’re going to take, just do something every day to move forward in that direction.

It could be something as small as making one phone call, or as big as launching a website or signing a lease. It doesn’t matter, just as long as it’s something.

Keep your mind focused and in the game.

Ellen Fondiler | Unlocked Stories: Brandon Weeks

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. Brandon became a chef somewhat “accidentally.” He saw a TV advertisement about a culinary program and thought, “Why not?” He followed the impulse to check out the program, and the rest is sweet, glazed, sprinkled history!

: Have you ever had a little whisper inside of you saying, “Just try this” or “Why not?” Did you listen?

2. By creating a Kickstarter campaign to get funding for his treat shop, Brandon was forced to “get his ducks in a row” — clarifying his business concept, writing a new menu, developing flavors, coming up with a budget, and more.

: Do you have a business or career project in the works right now? What are some of the basic, foundational steps you need to take? What would help you to buckle down and get it done? (A mentor to push you, a deadline, doing it with friends, doing it in public, reporting your progress on your blog…?)

3. Brandon says that if you’ve got a dream, you must take action daily to make progress towards it — even if your “action step of the day” is something as small as one phone call.

: What is one action step you could take to move closer to your goals, today?

ELLEN_SIGNATURE


To learn more about Brandon’s delicious project, visit the Hunnymilk website here.

For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

Zoe Boekbinder: Musician and Social Activist

UNLOCKEDSTORIES

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path + made it happen.

A note from Ellen: I’m thrilled to spotlight Zoe Boekbinder — a musician, social activist, and founder of The Prison Music Project.

I almost don’t have the words to describe how deeply Zoe’s story has affected me. So, I’ll skip my usual preamble. Instead, I invite you to simply… read on.

What do you do?

[Zoe]: I make music.

I’ve been making music for a living for nearly 9 years — since I was 20 years old.

I’ve done a number of different projects in that time — including forming a band with my sister called Vermillion Lies, releasing some solo records, and at one point, writing and recording 100 songs in 100 days.

Getting to make music and touring the world is definitely a thrill.

But four years ago, I began a project that changed the course of my life.

I started working with poets and songwriters at a maximum-security men’s prison called New Folsom.

It all started with collaboration between myself and a rapper I met at the prison. He goes by the name of “Shell Dog,” and he was incarcerated when he 18 years old.

Shell Dog gave me permission to use his rap lyrics for a song.

Word got around, and soon, other writers at the prison were approaching me with their raps, lyrics and ideas. That single song evolved into a full-length album that includes about ten incarcerated songwriters.

Its working title is The Prison Music Project.

Why prison? Seems like the last place on earth that anyone would want to go, let alone write music!

[Zoe]: Some of the most important stories come from people currently behind bars. The fact that people that are suffering that much can still make art is beyond inspiring to me. I want to amplify their voices.

I don’t want their work — and their stories — to go unheard.

I have other motivations for doing this work, too.

For starters: there are studies that show that art and music programs in prisons lower the incidence of violence within the prison as well as significantly lower the recidivism rates for those involved in such programs. This benefits everyone: the prison, the incarcerated people, and the society that these people will eventually re-enter.

Music can provide an outlet, it is humanizing.

I believe that music can help to stop the cycle of incarceration.

In every career, there are a few “locked door moments” — moments where it seems like all hope is lost, or the project is blocked.

What has been your biggest “locked door moment,” so far?

[Zoe]: With the work that I’m doing, there are… literal locked doors.

One of the biggest challenges has been finding a way to collaborate with the writers inside the prison, without violating prison protocol.

I am allowed into the prison, but I’m not allowed to carry anything out that I didn’t bring it with me. I can’t accept anything from any of the people incarcerated there. If I correspond with them through the mail or phone, I won’t be allowed in anymore.

Recordings of any kind must be approved, as New Folsom is a maximum-security facility, and that is a long process. We did get approval to record inside, but only in one isolated section of the prison, and now need to go through another lengthy process to get approval to use these recordings.

I am not hopeful about this last step but prepared to move forward either way. If we cannot use these recordings, the songs will be performed entirely by a broadcast of artists who are not incarcerated. If we do get permission to use them we are excited to add production and secondary instrumentation to these existing recordings.

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

At this time, The Prison Music Project is still… a work in progress. You’re seeking funding to complete the project and bring this music to the world. What’s the next step?

[Zoe]: The record is a non-profit project. We are looking for grants and private donations to help cover the overhead costs so that the profits from sales can go immediately to supporting re-entry programs for people getting out of prison. There are currently a lot of challenges facing people re-entering society, like the denial of government assistance with food and housing.

The success of this project matters so much more to me than anything else I’ve ever done.

I feel responsible for the writers I’ve been working with, to make their stories heard, because they have been made incapable to do it for themselves.

Their stories must be heard, because they illustrate the injustices that so many people face. Poor people, people of color, addicts, transgendered people, and people with abnormal mental abilities/disabilities are not given a fair chance in this country.

One statistic to illustrate my point: people of color (non-white) make up 32% of the US population but 66% of the incarcerated population. This is a problem. Take for instance the facts that have been coming to the surface recently about police brutality that is disproportionately aimed at minorities.

But getting back to your question: you asked about “next steps.”

One thing I did recently — that I’ve never done before — was to approach a hero that I have always wanted to work with.

I asked Ani DiFranco if she would produce the record… and she said yes.

Our first recording dates are set to take place before the end of this year.

What’s the next door that you need to unlock? (And what’s the plan?)

[Zoe]: I know that while The Prison Music Project is captivating, it is also complicated.

I don’t know if everyone will feel comfortable with the idea of these stories being shared, because of whom they belong to.

I don’t know what any of these people did to end up incarcerated. I don’t have access to that information and I don’t want to. It isn’t the point, as far as I’m concerned.

I’m not saying every action is forgivable. I’m just saying that we need to look at how to restructure a society that has the highest incarceration rate in the world.

On the other side of things, some people may take issue with my role in this project. I think it would be understandable to question whether my use of words and songs written by these incarcerated people is appropriate or appropriative.

I have confidence in my convictions and am trying to be respectful, delicate, radical, and responsible with this project. I don’t want it to be about me, or any of the artists who will end up performing these songs in place of the people who wrote them.

I simply want to be a microphone and I hope that message is clear throughout this process.

The next door that I need to unlock is approaching people to get involved in the project either as guest performers or as funders.

I’m prepared to reach out to my dream collaborators and wealthy philanthropists, even if I hear a lot of “no’s.” I know not everyone shares my views and I have to be ready for some rejection and criticism. I do hope, though, that they feel as inspired by this project as I am. We’ll see what happens.

Last but not least: What’s your biggest piece of advice for anyone who wants to stay motivated, do amazing work and unlock major doors?

[Zoe]: Find the thing that inspires and drives you the most, and you won’t need my advice.

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. Zoe started her music career as many musicians do — writing songs, playing in a band, and touring the country. She enjoyed it, but something was missing. She was searching for a mission that was “bigger” than just… her. She found that cause with The Prison Music Project.

: Is there a facet of society — the prison system, the education system, the healthcare system, or something else — that bothers you, deeply? What’s one way you could work to do something about it?

2. Zoe took a big risk by approaching one of her personal heroes, Ani DiFranco, and asking her to produce the album for The Prison Music Project. Happily, Ani said “yes.”

: Is there someone — a writer, a leader, a hero — that you would love to collaborate with, someday? Who? And why?

3. Zoe knows that not everybody will be happy about The Prison Music Project. She may even receive some harsh criticism. But she’s ready to face it, because she believes in the project so strongly.

: How do you handle criticism and rejection? What could you say to yourself the next time you’re facing an unpleasant rejection, to stay strong… and keep going?


A great article about the Art’s program in the prison and Zoe’s project can be found here.

To learn more about this project and to see how you can support it- visit Zoe’s website here

For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

Anne Sage: Lifestyle Writer and Social Media Consultant

UNLOCKEDSTORIES

Ellen Fondiler | Unlocked Stories: Anne Sage

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with 20 and 30-somethings who chose a path + made it happen.

A note from Ellen: I’m thrilled to spotlight Anne Sage, a lifestyle writer, creative director and social media consultant based in Los Angeles.

Anne’s blog, The City Sage, was named a must-read blog by Martha Stewart Living, and she was featured in The New York Times for co-founding Rue Magazine, an online publication on fashion, design and decor. She recently completed her first book, which will be released by a major publisher in 2015.

Her road has not been a smooth one, and she has faced some excruciatingly tough decisions along the way.

Through it all, Anne has learned that being a success — in any field — means putting your health, your wellbeing, and your relationships first… not last.

I am moved by Anne’s story, and I know that for Anne… the best is yet to come.

Read on, and don’t miss the reflection questions at the very end of this interview.

Ellen Fondiler | Unlocked Stories: Anne Sage

What do you do?

[Anne]: I am a lifestyle writer, creative director and social media consultant based in Los Angeles.

For the past six years, I have written a blog called The City Sage. It focuses on interior design and fashion, and it’s also a space for my personal writing on topics like travel and what it means to be kind to yourself.

For the past year, I have also been working on a book that will be published by Chronicle in the fall of 2015. I’m not able to share too many details about that project yet, but I can say that the book explores the intersection of interior design and personal growth.

Your blog, The City Sage, was named a must-read blog by Martha Stewart Living, and you were featured in The New York Times for co-founding Rue Magazine. Those are truly impressive accolades! How did you get started in the writing and publishing world?

[Anne]: After graduating from Stanford University, I moved to New York City to pursue a Masters in Interior Design.

I’d always been obsessed with Martha Stewart magazine, so I assumed I would love doing interior design.

I lasted six weeks in the program before I realized that — even though I love thinking, talking and writing about design — I was NOT destined to be a professional interior designer!

I dropped out, but I decided to stay in NYC… which meant I had to get a job.

I got a position as an intern at an ad agency with clients in the fashion industry.
It was an amazing experience. I got to work closely with fashion designers and I learned a ton about what it takes to promote yourself and build a name for your brand.

While the ad agency taught me a lot, I had a gut feeling that I wasn’t meant to work in advertising forever. In fact, I had a burning desire to work for a magazine. But despite months of job-hunting for a position in the magazine industry, I couldn’t lock down a position.

A mentor suggested that I start a blog as a way to develop a portfolio of writing and get my voice out there.

I took her advice, launched my blog — The City Sage — and started writing as often as I could. Blogging felt like a natural fit. I loved it.

Eventually, I started doing photo shoots to create original photos for my blog. This was an intentional decision, because I didn’t want to just re-publish other people’s images, like many bloggers were doing. I wanted to feature original content and make my blog truly stand out.

A few years down the road, a fellow blogger approached me and asked if I wanted to co-found an online magazine. I said “yes.” And so… Rue was born.

Being a professional writer is not a cakewalk. I’m guessing you faced plenty of challenges along the way. What was your biggest “locked door” moment — when you felt like all hope was lost? How did you get through it?

After two years of working on the magazine, almost 24/7, I realized that running it was no longer sustainable for me.

My health, my finances, and my marriage had all been affected by my single-minded focus on the project. It was the biggest creative project of my life. I loved it. I was my “baby.” I desperately wanted it to be a success.

But running the magazine was taking a terrible toll on my marriage.

I realized that I either needed to leave my marriage to make my business work, or leave my business to make my marriage work. At that time, it felt like I couldn’t do both.

I was paralyzed and didn’t know which way to turn.

After wrestling with the decision for quite a while, I came across a powerful quote:

“Insanity: doing the same thing over and over again and expecting different results.” —Albert Einstein

I realized that I was being insane — struggling to balance the magazine with the rest of my life, pushing, depleting myself, and expecting the situation to somehow “get better.”

So I made the decision to walk away from the project.

Walking away from the magazine, after the years of hard work I had poured into it, was the most difficult decision I have ever made. But it wasn’t making me happy anymore… and I wanted to see if I could save my marriage.

Ultimately, my marriage did not survive despite our best efforts to make it work.

By the end of that year, I packed all of my belongings in the back of my car and drove to Los Angeles to start my life over.

It was bittersweet, but also freeing.

Finally, I could begin a new chapter.

Ellen Fondiler | Unlocked Stories: Anne Sage

You’ve had to make some tough choices — and brave moves. What happened after walking away from the magazine?

[Anne]: After leaving the magazine, I turned inward and took a lot of time to look at why things went so wrong. I did a lot of growing up that year.

The biggest lesson I learned is that it’s impossible to be a successful writer — or a successful anything, really — if you neglect your health, your well-being, and your most important relationships. Those things have got to come first, not last.

After a great deal of soul-searching and reinvention, an amazing opportunity came into my life: a book deal!

Working on my first book has rekindled my creative spark.

I am so excited to watch it take form.

I can’t wait to see it out in the world.

What is the next door you would like to unlock? (And what’s the plan?)

[Anne]: Once I finish the book, I am not sure what’s next.

I have some thoughts about what I would like my life and career to look like, but I don’t know how all of the details will shake out.

What I do know… is that I do NOT want to be on the computer all day. I would love to find a way to be more physically active.

I also know that the realm of personal growth is really exciting to me, right now. For the past 10 years, I have blogged and written almost exclusively about fashion, style, decor, shopping… things like that.

Beauty is important, but there is so much more to life than pretty things to buy.

I want to find a way to weave personal growth and style / design together, because I believe that you can use design to enhance and amplify your personal development goals. That’s the message that I’m trying to express with my book. I’d like to continue exploring that theme… in whatever shape it takes, next.

What’s your biggest piece of advice for anyone who wants to stay motivated, do amazing work and unlock major doors?

[Anne]: Here’s my biggest piece of advice:

Opportunities come and go, but at the end of the day… treating yourself and others with respect and integrity is what matters most.

Don’t be tempted by the “shiny objects” of the world.

Know your values.

Know what matters to you.

Put those things first.

Ellen Fondiler | Unlocked Stories: Anne Sage

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. After getting her undergraduate degree, Anne moved to NYC and enrolled in an interior design program. But after six weeks, she realized that becoming an interior designer wasn’t her dream, after all.

: Have you ever started a program, a big project, or a job, only to realize — quickly — that it’s not your cup of tea, after all? When did that happen? What did you do?

2. Anne started her blog after a mentor encouraged her to start getting her voice out there, online. It was the first big step in her writing career… one that eventually led to a book deal!

: What’s one thing you could do to put yourself “out there” a bit more, this week? (Here’s a list of 49 ideas to inspire you.)

3. At this point in her career, Anne is much clearer about what she wants (opportunities to write about the intersection of personal growth and design) and what she doesn’t want (spending all day on a computer).

: Right now, when it comes to your career… what is one thing you definitely want, and one thing you definitely don’t want?


For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!