Author: Shauna

Old Masters: After 80, some people don’t retire. They reign.

Ellen Fondiler | Grab Bag

Ellen Fondiler | Read Of The Week: Ellsworth Kelly

In GRAB BAG, I share extra stories, discoveries and gems that don’t quite “fit” anywhere else on my blog — but are too good not to share. Kind of like a piñata or a mystery box: you never know what’s going to be inside! Enjoy!


Portraits of men and women in their 80s and 90s, who have enjoyed substantial and celebrated careers are asked : why their love’s labor is not lost but still to be found. Why do they persist with their work and creative endeavors? To what end is the unceasing effort to discover or create something new? Why not just rest?

The answers show a hunger for knowledge, a passion for creativity, a feeling of ongoing youthfulness, and awareness that because time marches forward undaunted, one must keep seeking the joys of being alive.

This article was an inspiration — a breath of fresh air in this youth-infused culture and a sense that for everyone, the best years lie ahead.

Some of the profiles include:

• Carmen Herrera, painter, 99, in her Manhattan studio. Herrera sold her first painting at age 89. Today her work is in the permanent collections at the Museum of Modern Art and the Tate Modern.

• Justice Ruth Bader Ginsburg, 81, Associate Justice of the Supreme Court.

• Ginette Bedard, long-distance runner, 81. Bedard will run in her 12th consecutive New York City Marathon this year.

• Ellsworth Kelly, artist, 91.Last year, President Obama presented Kelly with the National Medal of Arts.

• Carl Reiner, actor, 92. Reiner published his second memoir, ‘‘I Just Remembered,’’ this year.

• Frank Gehry, architect, 85. Gehry’s latest project was the Foundation Louis Vuitton in Paris, an arts center sponsored by the LVMH Fashion Group.

• Betty White, actress, 92. White currently stars in the TV Land original sitcom ‘‘Hot in Cleveland.’’

Find great work. Do great work. Unlock every door in your way.

ELLEN_SIGNATURE


Image: Erik Madigan Heck for the New York Times.

UNLOCKED Links: February 2015

Ellen Fondiler | UNLOCKED Links

Once a month, I curate the best links on how to find work that you love, be excellent at what you do, and unlock any door that stands in your way.

Here’s your list for February!

THOUGHT FOR THE WEEK

Ellen Fondiler | Unlocked Links: February 2015

Thinking of going to art school? Not sure if it is the right move? Many well-known designers say: go-go-go.

We have all heard of Sheryl Sandberg and Marissa Mayer. But they aren’t the only fierce women that are changing the face of tech. See here and here.

Tried and true promo ideas from Danielle LaPorte. Here’s one of my favorites: Talk publicly about what you’re working on: “I’m writing this book”, “I’m researching a cure for…” You never know who’s listening.

Steve Jobs left behind a larger than life legacy. This great article gathers the memories from those who had close encounters with him.

One sure fire way to success is to act in ways that make people like and respect you. Here are 42 ways to make that happen.

There’s Facebook, Twitter, Instagram, Pinterest and Snapchat. Then there are the actual people that we surround ourselves with. How many friends do you really have?

The amazingly inspiring story of the nonprofit Charity:Water is just one example of how millennials are reshaping charity online giving.

Feel like you get stuck at the office every night? Here is one answer: a disappearing workplace!

Coffee-naps. It may sound counter-intuitive: but drinking a cup of coffee right before your afternoon nap will make you more alert when you wake up.

Do you wake up with your brain filled with thoughts, worries, anxieties and to-do lists? Here is a much better way to start your day. Morning pages: filling three-sides of paper with words, stream of consciousness-style, first thing every day. It could change your life!

And all that creative writing can get you in the groove to write the perfect cover letter! Here are 31 tips you need to know.

Find great work. Do great work. Unlock every door in your way.

ELLEN_SIGNATURE


Image: Willie Franklin

Ask Ellen: How Can I Make My Side Passion Into A Business?

Ellen Fondiler | Advice

Dear Ellen,

About six months ago, I was laid off from the tech job I have had for the past 15 years.

I’ve been job-hunting, but not with much luck. My heart is just not in it.

As you can imagine, being unemployed has given me a lot of free time — and I have been using the extra time to do something I’ve always loved: fixing up cars.

I am so much happier working with my hands in the garage instead of sitting in front of a screen all day long.

I would love to find out a way to make my “side passion” into a business.

I have been doing small repair and restoration projects for people in my local community — mostly family and friends — but I know that I’m going to need a steadier stream of clients if this is going to become a viable business.

Do you have any “marketing” ideas that won’t make me feel sick to my stomach?

Please don’t tell me to go to “meet-ups” or “conferences.” Been there. Done that. Are there any other ways to expand my circle and move my dream forward? Please help.

Would Rather Be A Grease Monkey Than A Geek

Ellen Fondiler | Ask Ellen: How Can I Make My Side Passion Into A Business?

Dear Grease Monkey,

Transitioning into a totally new career is not easy. It requires patience, dedication and a willingness to put yourself out there.

But you have the biggest advantage on your side:

You have genuine passion.

You asked for “marketing” ideas that aren’t sleazy or boring. I am completely happy to help. In fact, I’ve got one that I’m almost certain you will love…

What if I told you that you could build relationships with hundreds of potential clients… just by sending out three emails a day?
Not pushy, salesy emails.

Gratitude emails.

It’s totally true.

I first learned about the “three emails a day” technique at a workshop led by a personal hero of mine, Lynne Twist.

Lynne is a woman who knows a thing or two about turning big dreams into realities. She’s a philanthropist and fundraising genius who’s raised millions for non-profits like The Hunger Project, The Pachamama Alliance and many others.
During one of her seminars, which I attended, she said:

“If you want to feel energized about your work, open new doors and bring more money into your life, it all begins with just three emails a day.”

Here’s how it works:


Step 1. Every morning, write down three people that you’d like to say “hello” to.

They might be family members, friends, neighbors, colleagues, teachers, mentors, writers, speakers, local TV personalities, CEOs, celebrities — anybody that you’d like to connect (or re-connect) with, that day.

Step 2. Craft a short email — think: three to five sentences — to each person on your “hello” list.

You don’t have to “pitch” yourself, “sell” yourself, or make any big demands. In fact, it’s better if you don’t! 
Instead, just offer a few words of praise, a heartfelt “thank you,” a helpful resource, a piece of inspiration, or an idea that might tickle their brain.

You could even make a generous offer or proposition.

If you’re writing to your favorite author, for example, you could say, “I’d love to give your car a tune-up before you head out on your next book tour. No charge. You’ve inspired me so much. It’s a gift!”

Whatever you choose to write, remember: you’re not aggressively “pushing” or “selling.” Your only job is to say “hello,” introduce yourself, briefly mention where you live and what you do… and then pump a little gratitude into their world.

Step 3. Hit “send.”

… and that’s it!
No need to “circle back” or “follow up” — unless you feel inspired to.
Just keep pumping out three doses of gratitude — to three different people — every day.

If you write three gratitude emails a day — every day for one month — that’s nearly 100 emails.

You’re practically guaranteed to make a few new connections.

The kinds of connections that lead to coffee dates, dinner party invitations, media interviews, new (or renewed) friendships, life-changing invitations, and yes… new clients!

Try this technique for one month, or maybe two… and see where it leads you.

I am betting it will lead to some very surprising connections.

“There is only one success — to be able to spend your life in your own way.” Christopher Morley

You will find a way… to spend your life in your own way.

I believe in you.

Find great work. Do great work. Unlock every door in your way.

ELLEN_SIGNATURE


Image: Willie Franklin

Gala Darling: Lifestyle Blogger and Co-founder of The Blogcademy

Ellen Fondiler | Pick My Brain

Ellen Fondiler | Pick My Brain: Gala Darling

Ever wish you could sit down with a super-accomplished person and ask, “What does it take to break into your industry? What’s it like to be you?”

With Pick My Brain, that’s exactly what we do.

Enjoy this week’s installment featuring a professional blogger whose unique spin on style and self-confidence has been featured in publications like The New York Times, Teen Vogue, Elle and Cosmopolitan, and who has been called “the oracle of all things mystically glam.” Allow me to introduce… Gala Darling!

Ellen Fondiler | Pick My Brain: Gala Darling


Question:

You’ve built a formidable online empire with close to 1 million blog visitors each month. Being a “professional blogger” is a delicious dream for many people, but there’s a lot of mystery about how it’s actually done. As a pro-blogger, what are the top 3 ways that you actually make money?

[Gala]: I love that you asked this question, because there’s a lot of “mystery” about how professional bloggers actually make money… and I love having a chance to lift back the veil and explain how it’s done!

(This is one of the reasons why I co-founded a program called The Blogcademy, where — along with my friends Kat and Shauna — I teach bloggers how to start blogging at a “pro” level, and generating an income!)

If we’re talking about “the top 3 ways” that you can make money as a blogger, I would have to say:

Advertising.

In other words: selling advertising spots on your blog.

Product sales.

In other words: selling digital or handheld products through a “shop” on your blog.

Events & services.

In other words: using your blog as a platform to promote other things that you do, whether it’s copywriting, graphic design, personal styling, pet training, life coaching, leading writing workshops… whatever you do!

It took me several years to find the combination of “income streams” that was going to work for me and my business.

It’s definitely been an interesting road, with lots of experimentation along the way!

I started my blog in 2006, back when there weren’t a lot of blogs around.

After a few months in game, I started to sell ads, and subsisted on those for a while…

But soon, the economy crashed and businesses had to tighten their belts. No one wanted to spend hundreds (or thousands) of dollars a month advertising on a blog, which left me in a sticky situation!

So, I tried something new. I started to write a book about style, self-confidence, travel and manifesting the magical life of your dreams… and I released the book in a digital format on my blog: one chapter per month.

Investing hundreds of hours of my time into a book project was a big risk for me… but it was also one of the most successful projects I’ve ever done. It taught me that when you take big risks, you can get big pay-offs.

Today, I still make the majority of my income through selling digital products — primarily online courses that help women to grow their self-esteem, increase their confidence, and destroy their perfectionistic tendencies.

I also make a good portion of my living from live events, whether it’s The Blogcademy, a two-day course where we teach women the ins & outs of professional blogging, or my radical self love events.

The rest of my income comes from little bits and pieces: advertising, sponsored posts, sales of my jewelry line, and special collaborations that come up from time to time.

So, to sum it up:

There are definitely a few “classic” ways to make money as a blogger:

1. Advertising.
2. Product sales.
3. Events & services.

But everyone’s blog is unique and different.

You never know what’s going to work for you unless you try something… so start anywhere and just get going!

Ellen Fondiler | Pick My Brain: Gala Darling

Find great work. Do great work. Unlock every door in your way.

ELLEN_SIGNATURE


Images: Made U Look and Corey Sleap.

UNLOCKED Links: January 2015

Ellen Fondiler | UNLOCKED Links

Once a month, I curate the best links on how to find work that you love, be excellent at what you do, and unlock any door that stands in your way.

Here’s a big, epic list to begin this New Year!

THOUGHT FOR THE WEEK

Ellen Fondiler | Unlocked Links: January 2015

Do you wonder if you have the credentials to do what you are doing? In this fascinating talk, James Altucher tells you not to let that stop you from moving forward. His advice: Choose Yourself!!

Some more good advice. Don’t ask important people to go have a cup of coffee with you. Ask them instead if you can do a podcast interview. It’s a win-win situation for you, your guest and your audience!

So you’re super serious about your site. You bought the domain name, you’ve got social media on lockdown, and you’re ready to buy ad space so you can piggyback off someone else’s traffic. Sarah Von Bargen’s advice on how to buy the best ad space and make the most of it.

Do you want to get the most out of your money? Buy experiences — not things. Research shows you will forget the thrill of that new car — but you will never forget the vacation where you hiked in Nepal.

Composing emails can be a draining time suck on your day. Here are 27 pre-written templates for your toughest work emails.

Sometimes the most unlikely things end up being the key to your future success. This CEO- spent his years at Stanford taking dance classes and they changed his life — and view of the world.

Two South African entrepreneurs started an amazing company called Rethaka that makes Repurpose Schoolbags for kids that live in remote areas. The beautiful bags include: an outside flap that is also a pocket for a solar panel, which charges on the long walk to and from school. That screws onto a Consol glass jar that the kids use as a lamp at home when doing homework in the evenings. The bag is also reflective because many of these kids wake up at the crack of dawn and walk in the dark to get to school on time.

In need of some good advice? Here are 7 pieces of wisdom that will change the way you work! My favorite from choreographer Twyla Tharp: Build your solid routine!

You send an important email to someone. The problem: her in-box is flooded with emails every day. Here are 6 secrets to help insure that yours will be seen AND that you will get an answer back.

Find great work. Do great work. And have a great weekend!

—Ellen


Image: Willie Franklin

Zoe Boekbinder: Musician and Social Activist

UNLOCKEDSTORIES

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path + made it happen.

A note from Ellen: I’m thrilled to spotlight Zoe Boekbinder — a musician, social activist, and founder of The Prison Music Project.

I almost don’t have the words to describe how deeply Zoe’s story has affected me. So, I’ll skip my usual preamble. Instead, I invite you to simply… read on.

What do you do?

[Zoe]: I make music.

I’ve been making music for a living for nearly 9 years — since I was 20 years old.

I’ve done a number of different projects in that time — including forming a band with my sister called Vermillion Lies, releasing some solo records, and at one point, writing and recording 100 songs in 100 days.

Getting to make music and touring the world is definitely a thrill.

But four years ago, I began a project that changed the course of my life.

I started working with poets and songwriters at a maximum-security men’s prison called New Folsom.

It all started with collaboration between myself and a rapper I met at the prison. He goes by the name of “Shell Dog,” and he was incarcerated when he 18 years old.

Shell Dog gave me permission to use his rap lyrics for a song.

Word got around, and soon, other writers at the prison were approaching me with their raps, lyrics and ideas. That single song evolved into a full-length album that includes about ten incarcerated songwriters.

Its working title is The Prison Music Project.

Why prison? Seems like the last place on earth that anyone would want to go, let alone write music!

[Zoe]: Some of the most important stories come from people currently behind bars. The fact that people that are suffering that much can still make art is beyond inspiring to me. I want to amplify their voices.

I don’t want their work — and their stories — to go unheard.

I have other motivations for doing this work, too.

For starters: there are studies that show that art and music programs in prisons lower the incidence of violence within the prison as well as significantly lower the recidivism rates for those involved in such programs. This benefits everyone: the prison, the incarcerated people, and the society that these people will eventually re-enter.

Music can provide an outlet, it is humanizing.

I believe that music can help to stop the cycle of incarceration.

In every career, there are a few “locked door moments” — moments where it seems like all hope is lost, or the project is blocked.

What has been your biggest “locked door moment,” so far?

[Zoe]: With the work that I’m doing, there are… literal locked doors.

One of the biggest challenges has been finding a way to collaborate with the writers inside the prison, without violating prison protocol.

I am allowed into the prison, but I’m not allowed to carry anything out that I didn’t bring it with me. I can’t accept anything from any of the people incarcerated there. If I correspond with them through the mail or phone, I won’t be allowed in anymore.

Recordings of any kind must be approved, as New Folsom is a maximum-security facility, and that is a long process. We did get approval to record inside, but only in one isolated section of the prison, and now need to go through another lengthy process to get approval to use these recordings.

I am not hopeful about this last step but prepared to move forward either way. If we cannot use these recordings, the songs will be performed entirely by a broadcast of artists who are not incarcerated. If we do get permission to use them we are excited to add production and secondary instrumentation to these existing recordings.

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

At this time, The Prison Music Project is still… a work in progress. You’re seeking funding to complete the project and bring this music to the world. What’s the next step?

[Zoe]: The record is a non-profit project. We are looking for grants and private donations to help cover the overhead costs so that the profits from sales can go immediately to supporting re-entry programs for people getting out of prison. There are currently a lot of challenges facing people re-entering society, like the denial of government assistance with food and housing.

The success of this project matters so much more to me than anything else I’ve ever done.

I feel responsible for the writers I’ve been working with, to make their stories heard, because they have been made incapable to do it for themselves.

Their stories must be heard, because they illustrate the injustices that so many people face. Poor people, people of color, addicts, transgendered people, and people with abnormal mental abilities/disabilities are not given a fair chance in this country.

One statistic to illustrate my point: people of color (non-white) make up 32% of the US population but 66% of the incarcerated population. This is a problem. Take for instance the facts that have been coming to the surface recently about police brutality that is disproportionately aimed at minorities.

But getting back to your question: you asked about “next steps.”

One thing I did recently — that I’ve never done before — was to approach a hero that I have always wanted to work with.

I asked Ani DiFranco if she would produce the record… and she said yes.

Our first recording dates are set to take place before the end of this year.

What’s the next door that you need to unlock? (And what’s the plan?)

[Zoe]: I know that while The Prison Music Project is captivating, it is also complicated.

I don’t know if everyone will feel comfortable with the idea of these stories being shared, because of whom they belong to.

I don’t know what any of these people did to end up incarcerated. I don’t have access to that information and I don’t want to. It isn’t the point, as far as I’m concerned.

I’m not saying every action is forgivable. I’m just saying that we need to look at how to restructure a society that has the highest incarceration rate in the world.

On the other side of things, some people may take issue with my role in this project. I think it would be understandable to question whether my use of words and songs written by these incarcerated people is appropriate or appropriative.

I have confidence in my convictions and am trying to be respectful, delicate, radical, and responsible with this project. I don’t want it to be about me, or any of the artists who will end up performing these songs in place of the people who wrote them.

I simply want to be a microphone and I hope that message is clear throughout this process.

The next door that I need to unlock is approaching people to get involved in the project either as guest performers or as funders.

I’m prepared to reach out to my dream collaborators and wealthy philanthropists, even if I hear a lot of “no’s.” I know not everyone shares my views and I have to be ready for some rejection and criticism. I do hope, though, that they feel as inspired by this project as I am. We’ll see what happens.

Last but not least: What’s your biggest piece of advice for anyone who wants to stay motivated, do amazing work and unlock major doors?

[Zoe]: Find the thing that inspires and drives you the most, and you won’t need my advice.

Ellen Fondiler | Unlocked Stories: Zoe Boekbinder

UNLOCK yourself

Three questions to think about, write about — or talk about with a friend.

1. Zoe started her music career as many musicians do — writing songs, playing in a band, and touring the country. She enjoyed it, but something was missing. She was searching for a mission that was “bigger” than just… her. She found that cause with The Prison Music Project.

: Is there a facet of society — the prison system, the education system, the healthcare system, or something else — that bothers you, deeply? What’s one way you could work to do something about it?

2. Zoe took a big risk by approaching one of her personal heroes, Ani DiFranco, and asking her to produce the album for The Prison Music Project. Happily, Ani said “yes.”

: Is there someone — a writer, a leader, a hero — that you would love to collaborate with, someday? Who? And why?

3. Zoe knows that not everybody will be happy about The Prison Music Project. She may even receive some harsh criticism. But she’s ready to face it, because she believes in the project so strongly.

: How do you handle criticism and rejection? What could you say to yourself the next time you’re facing an unpleasant rejection, to stay strong… and keep going?


A great article about the Art’s program in the prison and Zoe’s project can be found here.

To learn more about this project and to see how you can support it- visit Zoe’s website here

For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!