Ask Alex & Ellen: Why Can’t I Finish Anything?

I love giving advice.

So does my friend Alex.

We come from different generations and we’re at very different points in our lives and careers. But we share the same philosophy: every door can be unlocked.

Every once in a while, we  partner up on a special installment of my advice column, Ask Ellen. It’s called… Ask Alex & Ellen.

Two hits of advice in one column.

We hope you enjoy it!

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Dear Alex & Ellen,

At 48, I am full of great ideas, but I have hit a wall and I am struggling to complete any of them.

I sit each day on the computer (the distraction box, in my case) looking for, and submitting myself for, jobs. I have had one interview in eight months. This is very unlike anything I have experienced before. As an educator with my master’s degree in counseling, I have always had options.

It’s funny, I tell my college-age children that they have to make their own opportunities instead of waiting for someone to just offer them—and yet, I do not follow my own advice.

How can I stop wheel-spinning and follow through on my ideas?

Want To Finish Something


Alex says:

Dear WTSF,

After reading your question, my first thought was, “Wow, you sound like a very accomplished person!” You hold an advanced degree in a very difficult subject. You’ve raised kids and you’ve gotten them off to college. You’re an educator. You’ve taught classes. You’ve done all that, and yet, for whatever reason, in this chapter of your life, you feel stuck.

If we were sitting down for a cup of coffee, my first question for you would be:

“In the past, when you’ve been facing a big goal—like finishing your master’s degree—what helped you to do that? What were the ‘success strategies’ that you used back then? What helped you to stay organized? What helped you to stay motivated? How did you set up your day?”

You already know how to make big things happen. You’ve done it many times before.
It sounds like, maybe, you’ve just temporarily forgotten what “works” for you. I’d advise you to roll back in time and study your own history for clues about how you work best.

In addition to that, I recommend reading The War of Art by Steven Pressfield and Die Empty by Todd Henry, two powerful books that will urge you to move forward with your great ideas now—while you can, while you’re alive, before it’s too late. Die Empty made me sob on an airplane and re-evaluate my entire life. I hope it has a similar effect on you, and I mean that with the utmost love. Sometimes, we all need to be shaken awake! I keep a copy of Die Empty on my shelf near my computer and the title, alone, gives me a little “jolt” each morning. It’s a good thing.


Ellen says:

I have started many new jobs, businesses, and projects throughout my career and I have often found myself in the frustrating spot that you are currently are in. So many options! Lots of indecision! My best advice: just choose something.

Choose a project. Choose a direction. Choose a business card design or website layout or whatever. Don’t fret over whether your choice is the “perfect” choice. Just choose. Commit to a particular path, move forward for a while, and see what happens.

Once you’ve committed to a particular path or project, you’ll be surprised by the doors that open and the opportunities that surface for you. Things will become clearer once you’re in motion.

You also mentioned feeling distracted, some days. I can relate! One of my favorite systems for getting things done is called the 1-3-5 to-do list.

Here’s how it works: on any given day, I try to accomplish 1 big thing, 3 medium things, and 5 small things. It might look like this:

1 big thing: Edit workbook for new online course & send to Shauna for design phase

3 medium things: Email proposal to Susan, take a Pilates class, have dinner with Lexy

5 small things: Fold laundry, wash dishes, pay utility bill, get groceries for this weekend, respond to Alex’s email

Doing a 1-3-5 to-do list forces me to narrow down my daily objectives to just 9 items that I can realistically finish in a single day. It always helps me to focus and stay on track. Plus, I always feel so accomplished after finishing my 9 items!

Aside from trying out the 1-3-5 system, a great cure for overwhelm is to get yourself out of the house. Reach out to friends. Attend inspiring talks and concerts. Make time to exercise. Get a new haircut (I’m serious!) or redecorate your home. If your life is feeling stagnant, then start moving things around—literally. Get your daily life into motion, and pretty soon, all of that fresh energy and momentum will spill into your career as well.

Good luck, WTFS! We are cheering for you.

Alex & Ellen


Image: Willie Franklin.

Ask Ellen: I Just Want To Help. How Do I Get Noticed?

Dear Ellen,

I run a website about realizing your potential and becoming a leader in your industry and community. My work is geared towards young people (16-26 years old) who are just beginning their careers. I’m a former teacher, and I am so passionate about helping young people to succeed. I write. I create videos. I’m active on social media. I release new content regularly and I’ve been doing this for several years.

Here’s the problem: young people don’t seem to be “connecting” with what I’m doing. My content doesn’t get a lot of shares, likes, or comments. Nothing is going viral. It feels like I am talking to an empty room—and it’s becoming discouraging.

I’m not trying to make any money from this website. I just want to help people. But something’s not working. I know that it takes time to build an audience, and it’s important to be patient, but I don’t want to spend another five years creating new content, every week, if it’s just going to be ignored. I want to figure out what I’m “missing” so that I can create materials that young people actually get excited about and want to use and share.

What advice would you give to someone in my situation?

Just Want To Help

ASK ELLEN

Dear JWTH,

A colleague forwarded your question to me because she thought I might have some insights for you. I can see why she did, because our stories are actually very similar.

Here’s a little secret: back when I started this website, I had a very specific vision. I told myself, “I want to coach teenagers, college students, and young adults and help them to launch into their careers successfully. I’m not particularly interested in working with older people. It’s the young ‘Millennial generation’ that I want to help.”

I invested tons of time, energy, and money into creating materials geared towards teens and twenty-somethings. I wrote e-books. I wrote website language. I reached out to parents and school directors to introduce myself. I worked hard to make my presence known.

Guess what happened next?

Much like you, JWTH, I found myself in a frustrating pickle: very few young people seemed to be visiting my website—and those that did couldn’t afford to hire me for career coaching.

A year or so went by. I began to feel really defeated. All that effort to put together a beautiful, welcoming website especially for young people—and they don’t seem to care!

I had to think long and hard about what to do next. I took some quiet time to reflect. I had conversations with wise friends. Ultimately, I made a choice:

If my work is not resonating with young people, for whatever reason, then I need to change gears and try something else.

I decided to re-brand myself and change my business model. Instead of calling myself a “career and business coach for Millennials” I became a “career and business coach,” period.

Today, I work with clients of all ages, from teens to recent grads to people in their sixties and seventies. If you want to find meaningful, exciting work, then my doors are open to you. This new approach is working much better for me. People are emailing and responding to my work much more than before. I recently led an online course for over 70 clients and the energy was palpable! It feels like my work is “working” now.

That’s my personal story. Now, back over to you.

You asked, “What advice would you give to someone in my situation?”

Here’s my advice for you:

• Humbly accept that not every “idea” or “project” is destined to “go viral.” For every campaign that explodes into cultural consciousness—like the Can’t Do Nothing project, or the It Gets Better project — there are 1,000 other similar projects that, for whatever reason, go mostly unnoticed. This doesn’t mean that something is “wrong” with your project. That’s just the reality of our world.

• Ask yourself, “If my work helps even just 10 young people every year, is that enough for me? Is that worth it?” Your answer might be “Yes” or it might be “No.” Neither answer is “correct.” Just be honest with yourself.

• If you decide that “helping 10 people would be enough,” then perhaps you could change your approach so that—instead of posting content online and feeling like nobody is listening—you could lead small 10-person workshops in your hometown where you actually meet young people face to face and mentor them over the course of a year. That way, you won’t feel like you’re speaking to an empty room. Instead, you’ll watch these young people flourish before your eyes, and you’ll really be able to “see” and “feel” the impact of your work.

Believe me, I know how discouraging it can feel when you work hard to create something wonderful, and the audience you want to reach just doesn’t seem interested.

But there’s always a way to move forward. You can switch gears and start speaking to a new (or expanded) audience. You can change your tone, your branding, your type of storytelling. You can change your setting (offline instead of online, Snapchat instead of Facebook, etc). Or you can change the scope of your vision.

Maybe working with 10 young people, face to face, will ultimately feel even more rewarding than trying to reach thousands online.

Whatever you choose to do next, I want to salute you for your tremendous effort and generosity thus far. The world needs more people like you—people who truly, genuinely just want to help, be heard, and share resources with people in need. I’m sure you’ve already touched many, many lives. Perhaps many more than you realize.

Let me know how it goes!

Find great work. Do great work. Unlock every door in your way.

ELLEN_SIGNATURE


Image: Willie Franklin

UNLOCKED STORIES: Jolie Kobrinsky, Certified Personal Trainer, Nutrition and Fitness Coach

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To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

Whenever I see a photo of Jolie, my first thought is, “WHOA.” Her body is so fit, lean, and incredible. As someone with a somewhat “mixed” relationship with exercise, I find her discipline and commitment really inspiring! But beneath the toned physique, there’s a strong woman and savvy businessnesswoman who works tirelessly to help change her clients’ lives—and who has navigated betrayal and heartbreak to get to where she is today.

I know you’re going to love this conversation with Jolie. She’s a woman who truly exemplifies what it means to be “strong.”

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What do you do?

[Jolie]: I’m a Certified Personal Trainer, Nutrition and Fitness Coach.

I own a beautiful training studio called Prime in Monterey, CA, where I work with men and women who want to significantly improve their strength, lose weight, gain muscle, and unlock their full potential.

Clients either train one-on-one, in small groups or come to a boot camp-style conditioning and strength class three times a week.

I also run The Prime Method, an online training, nutrition and lifestyle website with recipes and follow-along workouts that you can do at home, in your hotel room, or wherever you happen to be. The response to the website has been phenomenal—we’ve gotten praise from supermodels, busy parents, people from all walks of life who love the workouts and guidance. It’s always exciting to get emails and photos from clients and see the “before and after” results.

What were you doing before you got into the fitness industry?

[Jolie]: I was an independent filmmaker and actress. I started off in Detroit founding and running an independent production company, and during that time I did my BFA in theatre. I moved to Dallas to pursue an MFA in acting, then to LA where I worked as an actress and assistant ‘till I met and married my husband Michael and moved to Monterey area.

What is your favorite part about your work?

[Jolie]: I love being creative and active, every single day.

I love figuring out ways to make physical movement feel “delightful” for my clients. I often say, “I love to walk in the door and make you happy to sweat!”

I never get tired of watching my clients transform their bodies, which simultaneously transforms their lives.

When I stand in front of a room ready to teach a class or train a client and I am preparing to introduce what they are going to do to make their body stronger, looser, or leaner, I feel joy. My clients can feel that joy and it becomes infectious—in a healthy way. I think that is what people crave as much as the movement. That feeling of deep passion and joy.

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What is your least favorite part about your work?

[Jolie]: Paperwork.

Creative blocks—which happen periodically.

Self-imposed pressure. I put pressure on myself to show up to the studio with something “special” every day, which is impossible. But still, I strive for that level of creativity. And when I fall short, I have a tendency to beat myself up about it.

How do you begin your day?

[Jolie]: Usually: fueled by a cup of black coffee in the quiet dark.

But it depends on what is driving me that day. If I’m preparing for a fitness certification, I’ll do my own workout right on the kitchen floor. Often, the early morning is when I write because it’s quiet and I can focus. But it’s always woven around getting my son and husband fed and off to school and work.

When you’re having a difficult or stressful day, how do you get through it?

[Jolie]: When I’m not totally denying this state—which I am known to do—I’ve found it best to acknowledge it out loud to clients or my family. I can workshop my stress, fear, or anger by bringing it into the open. I’m definitely not one to hide away or need private time. I prefer to have company with my misery.

What has been the most challenging moment of your career so far—like a major roadblock or “locked door” moment?

[Jolie]: This happened just recently and shook me to the core.

My business partner decided to leave the business. We had been close friends—and she left the friendship as well. Even though it was inevitable, we had made a commitment to continue working together until 2018 so I wasn’t prepared for the shift to happen so soon.

It also happens that she developed and launched her own business before her transition out, and I dealt with feeling betrayed both personally and professionally. The reputation of Prime was built by the both of us over a long period of time. By not being upfront with her intentions—or by me missing the writing on the wall—I felt that she betrayed the trust of a lot of people for her own gain.

It dawned on me that she stopped considering me a friend, or treating me like a friend, at some point. She avoided me and kept things from me. I really believed that even if we parted ways as business collaborators we could still remain friends and support each other from afar. But that hasn’t been the case. After the split, I felt defeated and confused and really questioned my worth.

How did you get through that difficult chapter?

[Jolie]: I spent more time listening instead of talking. Waiting instead of pushing.

I typically love to act fast and make things happen (card-carrying manifester, right here), so it was actually very difficult for me to slow down, wait, think, and mourn.

I couldn’t imagine what would happen next for my business. I also really asked myself if what I had built was worth keeping, which is probably a healthy thing to do periodically. I also asked for help from my clients, family and friends. I have an amazing, supportive husband and a flock of bad-ass friends who all supported me during that time.

A couple I train regularly came in during one weekend and helped me give Prime a facelift. It had fallen into neglect and need a fresh coat of paint and some organizing. Their support gave me new energy.

After that, I created new connections in the community and almost instantly found four fabulous trainers who now work at Prime. I emerged in a better place, both personally and professionally. Today, Prime feels stronger than ever, and I find myself in the position of being both a manager and a trainer. It’s working.

Do you ever fantasize about having a totally different career?

[Jolie]: I want to write, buy art and travel. I’d also love to get back into film either as an actress, producer, or director.

Who are your personal heroes and role models?

[Jolie]: My close circle of friends—women who navigate life with such grace. In particular, the giving mothers, who I have watched raise geniuses, community leaders, educators, Olympic athletes, public servants, chefs, dancers all while making healthy dinners and building their own careers.

What’s the next door that you need to unlock—and what’s the plan?

[Jolie]: I’d like to produce a new website that reflects this new chapter in my life. I am on the verge of turning 51 and I’ve had a shift of perspective about health, beauty, aging, going silver haired and not becoming invisible that is really compelling me right now.

I’d like to write a book. Film more fitness videos. I also have a dream to do a TED Talk.

[Jolie]: The plan is to create structure in my workweek to accommodate thought time and down time. I tend to move forward with no problem but need to be still in order to really see.

Last but not least: what’s your biggest piece of advice for anyone who wants to do amazing work in the world, stay motivated, and unlock major doors?

[Jolie]: I have several pieces of advice:

• Take time to look back at what you have created up to this point. Acknowledge the growth and celebrate before you go on to the next point.

• Find a way to improve your physical, mental, and spiritual health so you can enjoy your work. This means discovering your source of energy and feeding it.

• Nurture your friendships. Find your teachers. Power comes from the inside out when you live with intention and come from love.

• Break tradition. Color outside the lines.

• Ask for help when you need it.

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UNLOCK yourself

Three questions to think about, write about—or talk about with a friend.

1. Jolie says that when she’s standing at the front of her fitness studio, preparing to teach a class, she feels intense joy.

When do you feel that kind of joy? During which types of moments or activities?

2. Jolie has a close-knit community of friends who inspire her and help her get through difficult times.

Who are your three closest friends at this stage in your life? How do those people support you? (Maybe you could call or write sometime today to say “thank you.”)

3. After Jolie’s business partner left the company, she felt shattered and betrayed. But today, her fitness brand is stronger than ever. The upheaval turned out to be a great opportunity to refresh the studio, hire more trainers, and make all kinds of positive changes.

Can you remember a time when something “bad” happened that actually unlocked a positive opportunity to you, or that turned out to be a wonderful thing in the end? What was it?


For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

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Unlocked Links: April 2016


Once a month, I curate the best links on how to find work that you love, be excellent at what you do, and unlock any door that stands in your way. Mostly, I gather articles and podcasts that capture my attention because they make me think or laugh. Here is the link round-up for April 2016!

THOUGHT FOR THE WEEK

Ellen Fondiler | Unlocked Links

• Want to combine a new job with a sabbatical? Try jobbatical!

• I’m honored to be on this list of the best career blogs for women!

• Night at the museum? Try a week. These fourth graders did and it changed their world.

• Do you love books + travel? Here’s the best combo ever. This Airbnb rental comes complete with its own bookstore!

• I always wondered how a bride went to the bathroom surrounded by all that tulle and lace. This has to be my favorite invention ever! Pure genius!

• Being a teenage girl these days has got to be complicated. This book tries to make sense of all the mixed messages about sext and the single girl.

• Telling your story is the most important part of building your business. This is such a great read about how to do it and why.

• Do you need that extra push to go after what you want in life? My new course, Go Get It! is maybe what you need. The premise is simple: after enrolling, you select one career, business, or income-related goal and you pursue that goal with total commitment for 6 weeks in a row. We are still taking last minute sign ups. Or get your name on the list for next time.

• Here’s what fruits and vegetables looked like before we spent hundreds of years domesticating them!

• A model who caught the coding bug, Karlie Kloss is taking it up a notch by launching her own Kode with Klossy coding camps for young women aged 13-18 in Los Angeles, New York, and her hometown of St. Louis. Here’s a behind the scenes look.

• As work changes at warp speed, here are 2025’s hottest job sectors (and the skills you’ll need to work in them).

• Can a company upend capitalism and never turn a profit? The fascinating story of Etsy.

• Photographer Helena Price’s touching project features designers, engineers and product managers who break the white-bro stereotypes: 100 Portraits That Tell The Stories of People Under-represented in Tech.

• Will you sprint, stroll or stumble into a career? The many ways that young adults find their way into the work world.

• If, on the other hand, you are at the stage of life where it is time to reinvent yourself, here are some great stories about people who have changed their lives because they were no longer happy in their chosen careers, simply needed a change or were driven by a new-found passion. From a 70-year old yoga instructor to the lawyer who became a chaplain, the possibilities are endless.


Image: Willie Franklin.

Who Do You Need To Call?

ELLEN FONDILER | GO GET IT!

When I was a teenager, I called up the hottest band in the country and asked, “Will you perform at my high school prom?” The band manager was stunned and said, “Sure.”

Years later, I called up one of the hottest chefs in the country and asked, “Will you speak at my fundraiser?” Her assistant said, “Not possible. She’s too busy.” But a few months later, after some persistence, and after sending a gorgeous package filled with gifts and beautiful photos about my project, the star chef said, “Yes.”

A few years ago, I met a powerful, dynamic woman named Susan and I thought to myself, “I’ve got to collaborate with her.” I called her to ask, “Will you co-teach a program with me?” She said, “Maybe. What do you have in mind?” I put together a proposal and delivered it to her. She said, “Yes.”

You’re probably noticing a pattern here:

When there’s something I really want, I pick up the phone, I dial, and I ask for it.

Phone. Dial. Ask.

It’s that simple.

Simple, and yet, it’s the one thing that most people are terrified to do.

I have clients—smart, creative clients with so much potential—who would be much happier to parachute out of an airplane, or risk their lives rock climbing, or dive into the ocean in a tank surrounded by great white sharks, rather than just pick up the phone and ask for something they want!

Why is it so hard to just call and ask?

Maybe it’s a generational thing. As a Baby Boomer, I grew up using the phone for everything. People these days primarily use text and email. Using your voice—introducing yourself out loud—it’s almost like it’s a communication muscle that most people don’t use anymore. We’ve forgotten how.

But that’s a shame, because… here’s the tough-love truth:

If there’s something you really want—something big, like a great new job, or a grant to fund your research project, or a huge opportunity to take your career to the next level—I am sorry, but you can’t hide behind your computer screen. Sending an email is usually not enough. Applying online is not enough. Posting a Facebook message and then hoping your friends will help you out is not enough.

If you want big things, you’ve got to do big things.

ELLEN FONDILER | GO GET IT!

You’ve got to… march into someone’s office for a real-time chat. Assemble a meeting and invite people who need to know about your mission. Go to functions, connect, and make new friends. Take someone out for lunch. Give a live presentation. Stroll down the block, pop into ten businesses, and introduce yourself. Attend a conference. Host a dinner party. Or, as my colleague Susan recommends, introduce yourself to 50 new people this month—share what you do, what you’re working on, what your mission is. Keep going until it feels natural to do this.

Let people hear your voice. Let people see you, face to face. Let people feel your passion and urgency. There’s no substitute for that kind of experience.

I love email. I really do. It certainly has its place in our lives. It’s a great tool, but if you’re job hunting or trying to build a new business, it shouldn’t be your only tool.

It’s amazing how much can happen, so quickly, when you stop typing and start talking.

So pick up the phone and ask for what you want—or do something equally gutsy.

The worst thing anyone can say to you is “No,” and trust me: you will survive that.

The best thing anyone can say to you is, “Sure, why not!” and you’ll feel so grateful that you pursued your goal with courage—instead of taking a more passive approach and getting nowhere.

Your phone is right there. You’ve got fingers and a voice. You are braver than you think. No sense waiting any longer.

Who do you need to call?

ELLEN_SIGNATURE

PS. What is your biggest career, business, or income-related goal this year? A new job? More clients? An extra $10K in your savings account? Choose a goal and make it happen… inside my newest coaching program: GO GET IT!

Enrollment closes very soon and the program begins on April 4th. You’re going to love this! See you inside!


Image: Willie Franklin.

UNLOCKED Stories: Theresa Reed, Tarot Card Reader

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To do the work you love, you’ve got to unlock a few doors. UNLOCKED Stories are honest conversations with people who chose a path and made it happen.

As you might know if you follow my blog closely, I’m a total astrology geek and I’m fascinated by mystical arts, spirituality, intuition, and divination systems of all kinds. For me, divination is a fun hobby; something I like to study in my spare time. But for Theresa Reed? Divination isn’t just a hobby—it’s her full-time career!

Theresa is a professional Tarot card reader and she’s been a “self-employed mystic” for 25 years and counting. It’s an unconventional career choice, to say the least, but despite many challenges along the way, she has made it work!

If you love Tarot—or even if you’ve never picked up a Tarot deck in your life—I know you’re going to be inspired by Theresa’s story and her stance on life, business, and how to deal with negativity from people who just don’t “get” you. Her advice? Ignore anyone “who tries to poop on your glitter.” Ha! Read on for more hysterical (and wise) insights from this Tarot queen…


What do you do?

[Theresa]: I am a professional Tarot card reader.

I picked up my first Tarot deck when I was a teenager and I fell in love with Tarot pretty much instantly.

I practiced on myself (and my sister) for many years, and eventually I started doing readings for customers at the bar where I worked.

At a certain point—after I had gotten, oh, probably 500 readings under my belt—I realized, “I’m pretty damn good at this.” I decided to “go pro” and start charging money for my readings, and… that’s what I’ve been doing for the past 25 years!

In addition to doing Tarot readings for my clients, I also write a Tarot blog, I teach a little yoga on the side, I co-host a podcast, and I work as a business mentor for peeps who run spiritual / metaphysical businesses.

I’m also the author of The Tarot Coloring Book which will be released by Sounds True in November 2016. (I’m still getting used to adding “author” to my bio!)

What were you doing before you became a full-time Tarot reader?

[Theresa]: I had a variety of jobs. Mostly office and waitress stuff. My last job was bartending.

Funny story: after I decided to pursue Tarot as my full-time career, my last boss (at the bar) mocked me and told people I’d never be successful. He totally trash-talked me behind my back and claimed I would be “crawling back” to the bar begging for my old job back in no time.

Well, shortly thereafter, his dumb-ass bar went out of my business. Meanwhile, 25 years later, I’m still going strong. HA!

What is your favorite part about your work?

[Theresa]: Tarot is a really amazing tool for understanding what’s happening in your life, and why, and what you can do to change your situation if you don’t like how things are going!

After a good Tarot reading, my client usually feels like, “OK, I get it, I know what I need to do to create a better future for myself,” and I love seeing people walk away from a reading feeling clear and empowered.

There’s a misconception that Tarot is all “predicting the future,” but it’s really not, because the future is always changing based on the choices you make today. Tarot is really more about becoming conscious—conscious of your choices, conscious of other people’s motivations, conscious of what may be lying ahead, and how to best work with the energy around you.

I’ve had times in my life that were very hard but Tarot has always been my ally. It has helped me to navigate tough times, make wiser decisions, and create a life I really love. My biggest joy is helping others do the same.

It all boils down to one theme: I like to help people.

What is your least favorite part about your work?

[Theresa]: My least favorite part is when people don’t respect my boundaries. That can show up so many ways in my line of work!

From the no-shows (my biggest pet peeve) to the people who think I need to drop everything right this minute to serve them, to the freebie-seekers who expect something for nothing… all of that B.S. has been the hardest to deal with.

I am very firm these days. If you mess with me or disrespect me? I won’t be working with you again. Ever. The stronger I get with my boundaries, the more I tend to attract the awesome clients, and not the flakey or rude ones.

How do you begin your day?

[Theresa]: I begin by brushing my teeth and making my bed. Lame, but true! I like a clean mouth and a made bed.

Then I check my email. I know, I know… all the productivity “experts” say that you shouldn’t dive into emails first thing in the morning! But I always like to check in and make sure my clients are taken care of. Since people purchase Tarot readings through my website, pretty much every morning, I’ve got a couple of notifcations letting me know about new bookings that have come in over the past 12 – 24 hours. I need to stay on top of those to make sure nobody is left hanging. That’s very important to me.

Once I’ve done a quick check in, I post my “Card for the Day” on my various social media channels. Then it’s time to feed some unruly cats and get something to eat. Somewhere in there, I do some yoga and meditation.

Then once all that is squared away, I start doing Tarot readings! On any given workday, I might do 8-20 of readings for clients—a combination of email readings, phone readings, and (very occasionally) in-person readings for local clients that I’ve known for a long time. (I never invite strangers into my private studio space—been there, been burned by that! Only peeps I know I can trust.)

When you’re having a difficult or stressful day, how do you get through it?

[Theresa]: Breath work helps a lot. Taking the time to “breathe through it” and be present makes any difficult situation better.

I also am fortunate that I have the most amazing husband and children—they are always there for me when I’m not at my best.

And when all else fails: a glass of wine solves all.

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What has been the most challenging aspect of your career?

[Theresa]: I’ve received a lot of criticism and flack over the years regarding my choice of profession. Let’s face it: “Tarot” is a “non-traditional” line of work! Just doing this type of work puts you in the line of fire.

I’ve gotten hate mail from people who feel skeptical, offended, or insulted by my work (people who feel that Tarot is “against their beliefs”) and I’ve had countless people tell me that reading Tarot is “not a real job.”

When I first started doing this work—and even today, occasionally—I had to deal with a whole lot of shaming and negativity from people I didn’t even know, as well as people I really loved. For example, my parents were so embarrassed by my career that they would lie when people asked them what I did for a living. Think about how that feels for a minute. Getting that sort of hostility and shame thrown your way just for doing something that you feel called to do—it’s outrageous. It’s not surprising to me that many Tarot readers (and other mystical service providers,like astrologers and psychics) just give up, or feel like they have to “hide” to avoid scorn.

I never understand people who want to make someone feel bad. My mission in life is to make people feel good—so that type of energy has always been hard for my sensitive self to comprehend.

When you get hate mail, criticism, and negativity from people who don’t understand your career, what do you do? How do you get through that?

[Theresa]: By focusing on the lovers, not the haters. I get far more love than I do negativity.

I make it a point to surround myself at all times with people who support me—my family, my friends, my fellow Tarot lovers and other peers in the spiritual world, Having a positive tribe around me helps to drown out the ignorance and the mean-spirited stuff.

I recommend staying focused on love and the people who “get you” rather than giving any mind to anyone who tries to make you feel inferior. Unfriend people, if you need to, or remove certain relationships from you life. Fire anyone who tries to poop on your glitter.

Do you ever fantasize about having a totally different career? What would you do in your fantasy-world?

[Theresa]: Oh my goodness—my fantasy career when I was a teenager was to be a make up artist! I loved playing with make up (still do) and had a plan to go to beauty school so that I could move to New York and hang out with musicians. I never went to beauty school but I’ve always hung out with musicians and artists—and I did live in New York for a spell.

Now, at this stage in my life, my fantasy career would be to be an emcee for a male strip club just like Jada Pinkett Smith’s character, Rome, in Magic Mike XXL. Seriously—hanging out with a bunch of screaming women, wearing a sassy fedora and ogling Channing Tatum in a g-string? My idea of the best job EVER.

Who are your personal heroes and role models?

[Theresa]: I have SO many! My husband for one. He’s the most honest person on the planet and has taught me more about being “real” and honest than any person I ever met. That level of integrity is something I aspire to.

I admire people who have had to work very hard to achieve success. People like Jay-Z or Oprah Winfrey. I love people who are unconventional like Andy Warhol. I dig feisty women such as Patti Smith, Eleanor Roosevelt, and Emma Goldman. I admire politicians who care about people like Bernie Sanders. And I love, love, love seeing young people who are putting themselves out there in a big way like Lena Dunham. So yeah…way too many heroes and role models to count. I could go on and on and on… but my cat is walking across my desk and demanding that I swaddle him with attention right now so I’d better get on that. (In cat-world, cats are the only heroes worth paying attention to. Haha!)

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You’ve got a thriving career as a Tarot reader, great clients, and lots of neat side-projects. What’s next for you?

[Theresa]: My next “big thing” is my book, The Tarot Coloring Book.

Stepping into the role of published author has been an interesting journey. My book comes out in November—it’s being released by a major publisher—and this book has the potential to take my work in amazing new directions, and to put Tarot into the hands of thousands of people who might otherwise be intimidated by it.

I’m excited about the book release, but also a bit anxious. I know that there’s going to be a lot more attention coming towards me (more than I’m used to, anyway) and possibly media interviews and exposure and just, you know, a lot of new customers engaging with (and potentially criticizing / scrunitizing) my work. It’s a vulnerable feeling!

But the book is already finished, so all I can do at this point is relax, trust that I’ve done my best, and trust that people will love the book as much as I do. Or not, I guess! Haha! But stressing about it won’t really help me. That, I know for shizzle.

I also know that the type of anxiety I’m feeling is not uncommon. Whenever you’re about to take a big leap forward into the unknown—with a new job, a new project, more exposure, or whatever—it often triggers feelings of anxiety because you’re leveling up yo’ game!

We all get scared, sometimes, when we’re standing at the edge of our comfort zone. Through working with Tarot, though, I’ve learned that there’s always a way to take a challenging situation and emerge victorious. You’re never just passively at the mercy of “the universe” or your own emotions. There’s always a way to take charge and steer your life in the direction you want it to go!

Last but not least: what’s your biggest piece of advice for anyone who wants to do amazing work in the world, stay motivated, and unlock major doors?

[Theresa]: My biggest piece of advice is: trust your gut, always. You have all the wise guidance you need right there within yourself. Learn to listen to that little voice for it is often right.

I do want to add one more thing: never let your failures—or other people—define you. This is your life, baby. You have a chance, every day, every moment, to get it right. No matter how big you screw up, you CAN start fresh right now.

Your future is in your hands—so be intentional and live it well.

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UNLOCK yourself

Three questions to think about, write about—or talk about with a friend.

1. Theresa discovered Tarot at a young age, fell in love with it, and practiced for many years before she decided to “go pro.”

Do you have a “hobby” or “secret obsession” that maybe, just maybe, you could turn into a full-time career? Or a side-business that you do part-time?

2. Lots of people are confused about what Tarot is, or think it’s evil, or think that Tarot readers are scam artists. Theresa has had to deal with a lot of criticism and misunderstanding over the years.

Have you ever been criticized because of your career choices (like: your parents didn’t approve of your major in college, or your spouse thinks your job isn’t a “real” job)? How did that feel—and what, if anything, did you do to shake off the negativity and stay confident?

3. Theresa says that the worst part of her work is dealing with the (occasional) client who doesn’t respect her time, who flakes out, or tries to haggle and get freebie work for no pay. Setting clear business boundaries and policies helps Theresa to avoid these types of annoying situations.

What is your least favorite part about your job or career right now? What’s one proactive thing you could do to resolve this issue and/or prevent it from happening again in the future?


For more UNLOCKED interviews, click over here.

Know somebody that ought to be spotlighted? Write to me here.

See you next time for another inspiring conversation!

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